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Nowadays
anyone can buy a computer and some design software and be in the sign business.
But are all sign shops the same?
I started in the business as an
apprentice hand letterer before the era of computerized signmaking. I
studied the craft from some of the old masters, and one of the primary lessons I
learned was how to make a sign an effective advertising tool through the proper
use of layout, design, fonts and color choices.
Even today, with computerized
sign making at my disposal, I have carried those lessons forth. A
lot of thought and experience goes into designing each sign, from the simplest
to the complex, in order to create something with the goal of enhancing and
promoting your business.
- Sign Artist Peter
Manzolillo
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